My Journey

Meet Ashraf: Senior Product Manager

Shaping Digital Experiences for 9+ Years

For almost a decade, I’ve been leading the full lifecycle of digital products, from discovery and research to design, development, and growth.I specialize in AI-driven platforms, HR systems, and marketplace experiences, creating products that balance user needs with business goals and technical feasibility.

I help companies turn strategic vision into clear roadmaps, strong execution, and products that scale.

Check my Portfolio
Check my Portfolio

Work
Experience

Present
—
2025

Senior Product Manager (Contract)
Continuous Ventures

Driving product strategy for AI/SaaS startups.
‍Highlight: Led the launch of Beneple HR, delivering a complete product rollout.

2025
—
2024

Senior Product Manager
Builder.ai

Owned AI automation products across healthcare, fintech, and customer service.Delivered conversational flows, scalable modules, and multi-squad execution.

2024
—
2022

Senior Product Manager
VIWELL

Built and launched a leading wellbeing app with wearables, assessments, and personalized content.Improved adoption through strong UX + data-driven iteration.

2022
—
2019

Product Owner
DevRockets

Delivered end-to-end products across travel, e-commerce, and delivery.Defined roadmaps, requirements, and successful launches.

2017
—
2019

Product Owner • UI/UX Designer
LILAC Marketing & Events

Created e-commerce and branded web experiences.Boosted customer satisfaction by 30% through UX improvements.

2017
—
2016

System Analyst
IT-LAND Technologies

Launched HCM, finance, and e-commerce systems.Drove 25% revenue growth in Q1 through focused enhancements.

Delivering Measurable Impact Through Product Innovation

A decade of building AI, SaaS, and digital platforms across MENA

Creating Products That Scale, Perform, and Deliver Real Value

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PRODUCT EXPERIENCE

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PRODUCTS

Smiling man with dark hair and beard wearing a grey blazer over a black shirt.
A diverse group of sixteen smiling professionals posing together in a modern office space with glass walls and ceiling lights.
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SPRINTS
PLANNED, LED & DELIVERED

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Why My Product Approach Works

Crafting Strategic, User-Focused Digital Products

I combine strategic thinking, user empathy, data insights, and AI-powered innovation to deliver products that solve real problems and scale with business needs. My approach blends clarity, speed, and cross-functional alignment to ensure impactful execution.

Illustration of user targeting showing a person icon inside a red circular target symbol with an arrow pointing towards it.

Strategic Problem Solving

I focus on identifying root causes, not symptoms, and validating the right opportunities.
App interface of a weather application showing the forecast for different times in a city, including temperature, weather conditions, and wind speed.

User-Centric Experience Design

I shape intuitive experiences built from continuous research, feedback, and iteration.
Line chart illustrating monthly average temperatures from January to December, with temperatures rising from January to July and then declining.

Data-Driven Decision Making

I rely on data, experimentation, and measurable outcomes to refine product strategy.
Diagram illustrating algorithmic decision-making with icons of computer, cloud, decision points, user, and output elements connected with arrows.

AI & Automation Mindset

I leverage AI workflows, conversational design, and automation to create scalable systems.
Group of diverse six people smiling and posing together against a large green leaf background.

Cross-Functional Leadership

align engineering, design, AI/ML, QA, and business teams around clear, shared goals.
Illustration of a white rocket launching against a dark blue night sky with stars and green mountain silhouettes.

Outcome-Focused Delivery

I drive execution through agile delivery, prioritization, and continuous improvement.
Case Studies

CRAFTING THE NEXT GENERATION OF DIGITAL PRODUCTS

White text forming a circle on a black background reading 'EXPLORE MORE' repeatedly.
White arrow pointing up and to the right on a black background.
Modern open-plan office with multiple desks, white chairs, and people working on computers under bright ceiling lights.
Builder.ai logo text in white on a transparent background.

COMPANIES I’VE BUILT PRODUCTS WITH

Viwell brand logo text.
Mission Intelligence logo in white text with a downward-pointing triangle symbol.
Vatrina company logo.
Continuous Ventures company logo with abstract geometric design above the text.
Benepile logo with stylized lowercase text and two overlapping circular shapes above it.
White FRAMANDI text inside a double-lined rectangular border on a black background.
Kaso brand logo with stylized lowercase letters.
Ottu company logo.
Discover
My Journey
My Journey
Portfolio
Portfolio
Contact Me
Contact Me

Building digital products that solve real problems and drive measurable impact.

Get In Touch

Call Me Now

+971 50 5954631
+971 50 5954631

Email Me

Hello@ashrafkassem.com
Hello@ashrafkassem.com

Copyright © Ashraf Al Kassem