My Journey
Meet Ashraf: Senior Product Manager
Shaping Digital Experiences for 9+ Years
For almost a decade, I’ve been leading the full lifecycle of digital products, from discovery and research to design, development, and growth.I specialize in AI-driven platforms, HR systems, and marketplace experiences, creating products that balance user needs with business goals and technical feasibility.
I help companies turn strategic vision into clear roadmaps, strong execution, and products that scale.
Work
Experience
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2025
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2025
Senior Product Manager (Contract)
Continuous Ventures
Driving product strategy for AI/SaaS startups.
Highlight: Led the launch of Beneple HR, delivering a complete product rollout.
2025
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2024
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2024
Senior Product Manager
Builder.ai
Owned AI automation products across healthcare, fintech, and customer service.Delivered conversational flows, scalable modules, and multi-squad execution.
2024
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2022
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2022
Senior Product Manager
VIWELL
Built and launched a leading wellbeing app with wearables, assessments, and personalized content.Improved adoption through strong UX + data-driven iteration.
2022
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2019
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2019
Product Owner
DevRockets
Delivered end-to-end products across travel, e-commerce, and delivery.Defined roadmaps, requirements, and successful launches.
2017
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2019
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2019
Product Owner • UI/UX Designer
LILAC Marketing & Events
Created e-commerce and branded web experiences.Boosted customer satisfaction by 30% through UX improvements.
2017
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2016
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2016
System Analyst
IT-LAND Technologies
Launched HCM, finance, and e-commerce systems.Drove 25% revenue growth in Q1 through focused enhancements.
Delivering Measurable Impact Through Product Innovation
A decade of building AI, SaaS, and digital platforms across MENA
Creating Products That Scale, Perform, and Deliver Real Value
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SPRINTS
PLANNED, LED & DELIVERED
Why My Product Approach Works
Crafting Strategic, User-Focused Digital Products
I combine strategic thinking, user empathy, data insights, and AI-powered innovation to deliver products that solve real problems and scale with business needs. My approach blends clarity, speed, and cross-functional alignment to ensure impactful execution.
Strategic Problem Solving
I focus on identifying root causes, not symptoms, and validating the right opportunities.
User-Centric Experience Design
I shape intuitive experiences built from continuous research, feedback, and iteration.
Data-Driven Decision Making
I rely on data, experimentation, and measurable outcomes to refine product strategy.
AI & Automation Mindset
I leverage AI workflows, conversational design, and automation to create scalable systems.
Cross-Functional Leadership
align engineering, design, AI/ML, QA, and business teams around clear, shared goals.
Outcome-Focused Delivery
I drive execution through agile delivery, prioritization, and continuous improvement.
Case Studies
CRAFTING THE NEXT GENERATION OF DIGITAL PRODUCTS
COMPANIES I’VE BUILT PRODUCTS WITH
Building digital products that solve real problems and drive measurable impact.
Copyright © Ashraf Al Kassem
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